Fractional Head of Marketing

1-1 Marketing support for subscription brands.

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Are you a physical product business with a D2C subscription model, and annual revenue of £500k+? If you’re feeling stretched, unsure where to focus, or frustrated with slow growth, my fractional Head of Marketing service is for you.

  • Go from overwhelmed to in control — Get clear on what’s working, what’s not, and where to focus for growth.

  • Flexible, part-time Head of Marketing support — The strategic partner you need, without the full-time cost.

  • Clarity, confidence, and more time back — Spend less time firefighting and more time moving your business forward.

For founder-led subscription brands ready to grow

The Detail

 What you can expect:

  • Monthly strategy calls to set priorities and spot risks or opportunities.

  • Weekly performance reports, so you always know how you’re tracking versus your forecast.

  • Creative and campaign support, working directly with your agency partners to drive results.

  • Email support for those day-to-day marketing questions.

  • Quarterly forecasting and clear objectives, giving you a plan to hit your revenue goals.

Who is this for?

  • Physical product businesses with a D2C subscription offer.

  • Founder-led, small teams (with little or no in-house marketing expertise).

  • Revenue £500k+ and ready for their next phase of growth.

Imagine no longer feeling “in the dark” about your marketing.

Imagine having a clear growth forecast updated every quarter. 

Imagine unlocking more time to focus on other areas of your business (or life).

Imagine having confidence in your marketing partners and visibility of your numbers.

What my clients are saying…

Testimonials

“We partnered with her to perform a comprehensive audit on how we do digital marketing across all channels. Natalie really knows her stuff here and helped us simplify what can feel like a pretty complex, ever-expanding world into a simple, coherent set of priorities...And most importantly – she was super friendly, fast and professional to work with :)” 

Dan, Founder, The London Sock Exchange

“Before working with Natalie I wasn't happy with how my campaign was performing but I didn't have the knowledge or confidence to make changes to it myself. Now, after implementing the changes she suggested, I'm getting much better results which means I get more of the type of bookings I really want.

Natalie was an absolute pleasure to work with and I would highly recommend her services!” 

Pauliina, Photographer

“When I met Natalie I had been running google ads for 2yrs but had no confidence that the ads were working...

Thanks to her I now know how to monitor, edit and adjust my own ads and I can see real data proving they are working.

It was a pleasure to work with Natalie and I have recommended her to other local business owners since”

Sally, Lactation Consultant


Why work with me?

Hi, I’m Nat a subscription marketing strategist with 15 years marketing & sales experience. Current and past brands I’ve worked with include Tails.com, Craft & Crumb, Republic of Cats and Whirli. 

If you’re a subscription business owner who has ever asked;

  • “What should I do next to grow my business?”

  • “What’s working?”

  • “Where should I focus?”

Then you're exactly who I work with.

Ready to get control and clarity over your subscription business growth?

Book your free discovery call now and see if my Fractional Marketing service is the right fit for your business. Let’s make your marketing more profitable—and give you more time to do what you love.

Book a call